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Lifestyle Product Shoot: Evil Bikes

I recently teamed up with locally-based company Evil Bikes for an around-town photoshoot with rider and company product manager, Billy Lewis and his friend Darcie. The guys at Evil wanted to get some laid-back, fun lifestyle shots with some of their bikes and new clothing. Laid back and fun are the key words here – that’s what Evil seems to be all about. These guys build some truly incredible bikes, so they defintely know when to get serious, but they really know how to make a photoshoot fun, too. (There may have been tacos and beer halfway through the day, which didn’t hurt). We hit a local skatepark in the morning, then spent the afternoon shooting in downtown Seattle, as well as some parks in the area later in the afternoon.  Our goal was to show off the versatility and flexibility of a couple of Evil’s newer bikes – the Faction and the Chamois Davis Jr. We didn’t get too crazy with lighting and the art direction was kept pretty simple, which kept the shoot moving smoothly, ensuring we didn’t stop having a good time the entire day.

Evil is a rapidly growing company making high quality carbon fiber frame bicycles for all styles of riding. It’s obvious they take their work seriously, but love to have a good time doing it. Their team is made up of a bunch of really great people – they even have an indoor BB gun range in their warehouse. Who else has that?? Check out some of my favorite frames from our shoot below:


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